HOOKED BY GRACE

Sr. Manager of Product · O'Reilly Auto Parts · Fortune 500

BUCK WEST

Enterprise product leader. Platform modernizer.
Builder of things that ship. 18+ years · Fortune 500 · S&P 500

Currently exploring VP / Director of Product opportunities in enterprise retail tech, fintech, or platform modernization.

0+ YRS

Enterprise Experience

Career Depth

$0B+

Annual Revenue

Safeguarded

0+

Hours Delivered

ISM Program

0+

Store Locations

Empowered

0+

FIs Served

on Platform

0 YRS

Jack Henry

Platform Depth

The rarest combination in product leadership

ENTERPRISE SCALE.
BUILDER'S INSTINCT.

"Most enterprise product leaders can't open a terminal. Most builders have never run a $17B platform. I live in both worlds — by design."

"By day I lead the Product & Business Analysis organization at O'Reilly Auto Parts, directing the total rewrite of our store operating system across 6,500+ locations and steering RFI/RFP processes for enterprise CCaaS, payment platform, and intranet modernization — the same category of work most consultants only advise on theoretically."

"By night I'm founder of Hooked By Grace LLC, building and shipping production Flutter/Firebase apps with Claude Code, Cursor, and a local AI environment. I don't just lead builders. I am one."

CREDENTIALS

  • MBA · Webster University
  • B.S. Computer Science · Webster University
  • Product Management Certification · Product School · Nov 2025
  • Lean/Six Sigma · CPI Practitioner
  • Dale Carnegie · Effective Communications
  • Modelnetics · Structured Management
Flutter Firebase Riverpod Claude API Cursor Ollama RTX 5090
Professional experience

WHERE I'VE OPERATED

ISM Program: 181-person team · 1,300+ legacy modules modernized · 228,000+ hours executed · 432 releases · 4,897 tests · 20,539 issues resolved · Near-zero downtime

Ship to Home: Multimillion-dollar omnichannel MVP · Shipium API integration · Concept to revenue end-to-end

DoorDash BOPIS Integration: Directed last-mile delivery integration across 6,500+ store locations — expanding O'Reilly's same-day fulfillment capability and competing directly with Amazon and big-box online.

Currently: RFI/RFP for CCaaS transformation, payment modernization, intranet replacement

80,000+ associates empowered through empathy-driven field research

Championing outcome-based delivery transformation enterprise-wide

Directed 33-person team · 1,000+ financial institution clients · 24/7 SLA compliance

Platforms: Silverlake · CIF 20/20 · Episys · Synergy

Reduced support escalations 25%+ · Cut onboarding from 6 months to 2 months

Corporate Support Committee: Served on global governance body defining enterprise-wide support best practices across all Jack Henry product lines.

KCS Adoption Champion: Led Knowledge-Centered Service adoption across the department — reducing resolution time and improving institutional knowledge capture.

JSource RFP/RFI: Participated in executive RFP/RFI process for the replacement of the JSource platform — gaining early exposure to enterprise vendor evaluation at scale.

Deep operational expertise across core banking, credit union, and payments platforms

Where I create value

EXPERTISE AREAS

Enterprise Platform Modernization

Legacy-to-modern migration at scale. I've governed 1,300+ module rewrites with near-zero downtime across a live $17B+ retail operation.

POS & Omnichannel Strategy

Six years running store technology for 6,500+ locations. I know what retailers actually need — not what vendors assume they need.

Financial Technology (Jack Henry)

11 years inside Silverlake, CIF 20/20, and Episys. Community banks and credit unions: I've been inside your platform longer than most consultants have been aware it exists.

Outcome-Based Delivery

Restructuring how engineering and operations align around measurable business results rather than feature output. Live execution — not theory.

Mobile App Architecture

Production Flutter/Firebase apps built and shipped independently. Full-stack from Figma to Play Store — Riverpod, RevenueCat, Claude API, Firebase backend.

Fractional Product Leadership

Select engagements available. Community banks, retail tech vendors, and mid-market companies navigating platform modernization. 8–10 hrs/week as your senior product voice.

Hooked By Grace LLC

WHAT I BUILD

Production apps shipping under my independent studio.

DepthCharge

AI-powered fishing intelligence for Missouri Ozarks anglers

FlutterFirebaseRiverpodUSGS APINWS APIGoogle Maps
  • Detonator Score — 8-component weighted lake intelligence engine
  • Real-time water temp, pressure trends, lake levels from live government APIs
  • Plan-a-Trip wizard with milk run spot sequencing and Maps navigation handoff
IN DEVELOPMENT — STOCKTON LAKE PILOT

Grace-Full Memes

Faith-based scripture and meme creation for believers

FlutterFirebaseFFmpegCustom Templates
  • Scripture verse cards with custom backgrounds and typography
  • Meme-style faith content optimized for social sharing
  • Connected to Soulfire Ministries and Convoy of Hope
MVP App in testing. Rollout coming soon!

SwapWell

AI-powered food, drink, and supplement swap advisor

FlutterFirebaseClaude APIRevenueCatHive
  • Text and image-based ingredient swaps powered by Claude API
  • RevenueCat subscription paywall with scan count gating
  • Full onboarding flow with anonymous auth and Hive local persistence
PRODUCTION-READY MVP

NEED A PRODUCT LEADER WHO'S
BEEN INSIDE THE PLATFORM?

Bringing Fortune 500 enterprise experience and 11 years of Jack Henry platform depth to the table.

Enterprise Full-Time Roles

Available for the right VP or Director of Product opportunity. I bring 18+ years of enterprise execution — not advisory — to the team that needs someone who's actually done it.

Community Banks & Credit Unions

On Jack Henry platforms looking to modernize your digital member experience. I've been operating inside your stack for over a decade.

Retail Tech Vendors

Who need a product advisor who's actually been the customer at Fortune 500 scale. I know what your platform is missing because I ran it.

Mid-Market Companies

Navigating legacy platform migration who need someone who's executed it at enterprise scale before. I've done it. I know where it breaks.

LET'S TALK →